ATS by Abram Games
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Abram Games (1914 – 1996), was a British graphic designer. Abram attended St. Martins School of Art in London but, disillusioned by the style of teaching and deterred by the high tuition fees, he soon left the school. From 1932 until 1936, he worked as a "studio boy" at the London commercial design firm Askew-Young and was a photographer's assistant to his father. In 1935 he submitted a poster of his own design to a poster competition held by the London City Council and won. From 1936 he freelanced as a graphic designer, creating posters for London Transport and Shell.
Through contact to Jack Beddington, design director at Shell, he became the official poster artist to the British War Office during the second world war. For the War Office, he designed about a hundred propaganda posters. Working on those posters was what made him develop a distinctive style with which he succeeded in making a maximum statement with a minimum of means ("maximum meaning, minimum means").
The best known Abram Games' wartime posters are those he did for the ATS (Auxiliary Territorial Service), which appealed to women to join the war effort on the home front. After the war, he again freelanced as a graphic artist, designing posters, advertisements, and logos for "The Financial Times", the BBC, British Airways, Guiness, London Transport, Shell, the United Nations, and El Al airline.
He also designed book covers for Penguin Books and, in 1951, the Festival of Britain emblem and was one of the last designers of lithograph posters before this craft was replaced by the offset process.
Title
ATS — 1943
Image Size
4467 px x 6835 px
14.89" w x 22.78" h
300 DPI
Tiff
Note: Watermark will not appear on downloaded file
Through contact to Jack Beddington, design director at Shell, he became the official poster artist to the British War Office during the second world war. For the War Office, he designed about a hundred propaganda posters. Working on those posters was what made him develop a distinctive style with which he succeeded in making a maximum statement with a minimum of means ("maximum meaning, minimum means").
The best known Abram Games' wartime posters are those he did for the ATS (Auxiliary Territorial Service), which appealed to women to join the war effort on the home front. After the war, he again freelanced as a graphic artist, designing posters, advertisements, and logos for "The Financial Times", the BBC, British Airways, Guiness, London Transport, Shell, the United Nations, and El Al airline.
He also designed book covers for Penguin Books and, in 1951, the Festival of Britain emblem and was one of the last designers of lithograph posters before this craft was replaced by the offset process.
Title
ATS — 1943
Image Size
4467 px x 6835 px
14.89" w x 22.78" h
300 DPI
Tiff
Note: Watermark will not appear on downloaded file